The Benefits of Site Map

How will your visitor know the contents of your website once he comes to it? Your homepage may set the topic, but what if your visitors want to know what specific information they will find?.This is where a Site Map is useful.Acting like the table of contents of a book, your Site Map will let your visitors know if you have the information they need.

A sitemap has a benefit for the search engines as well.This sitemap will let the Google robot see how pages, such as those in the fourth and fifth level, fit into your site.If you link to your sitemap page from your homepage, all of the pages listed in your sitemap will be no farther from your home page than the third level.This will encourage Google to index your entire site. Sitemaps do not only serve your 'human' visitors, but search engines as well.These robots, or spiders, crawl the Internet, getting data on web pages for a specific keyword. They crawl by following links, giving importance to pages that are linked to. Hence, a good Site Map is also used for search engine optimization. Web Development companies in London such as a dream creation. include site maps in all there web design packages. Look towards Web design London as the leaders of web design.


Reasons to why a site map


1. You can use a Site Map as a planning tool for web design.

This simply gives structure to your website regardless of how big or small the site is. That way you can extra pages later with out any difficulty.

2. No page will be left unvisited.

When you have the site map integrated in your website the web site crawlers visit all the pages hence including you in search engines, databases hence increasing your ranking.

3. Visitors will have an easier time to navigate your site.

Why visitors stay on a site is the ease to navigate through the site.With a Site Map, visitors will have an idea on what the contents are in your site.They can also easily access those pages within your site.Without a Site Map, your visitors may even leave your site.

4. A Site Map may encourage more traffic.

As your website grows, you must update your Site Map.This way, visitors will know that content is being added to your website, encouraging them to return.This is also true if you are selling products or offering services.

5. There is potential advertising value when using a Site Map.

With a Site Map, potential advertisers will find it easy to best position themselves in the different pages of your website where they can advertise.This will mean additional income for you.

Web development companies in London will always advise you to do the right thing by your web site.Web design London always has the top companies such as a dream creation that would give a-z consultation before starting your project.

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10 things to toss before the end of 2010 : Note to small businesses

Whether you had a great 2010 in your small business or a year you'd rather forget, it's time to clear the decks -- and your desk -- to get ready for a great new year in 2011. One of the best ways to make a fresh start is with a little office organizing.

Fortunately, the slow period between Christmas and New Year's is the perfect time to clean. It's one of my traditions to use this week to finally toss all the business detritus I've accumulated during the year. This year, I'm way ahead because we moved our offices a few months ago, and Rosa, my office manager, forced us to throw stuff out. So, believe it or not, I actually can see my desk.

So let's get going and get ready for 2011 by getting rid of the stuff you really don't need to drag into the new year.
10 THINGS TO TOSS BEFORE THE END OF 2010:

1. All those stacks. You know what I'm talking about. The papers you intend to file, articles and magazines you hope to read, coupons you'd like to use. Toss the magazines, articles and coupons. Either toss or file the papers or put them somewhere. Better yet, hire someone to file these for you -- America needs jobs.

2. Costly customers. In a tough economy, it's hard to jettison any client or customer -- after all, you need the cash flow, right? But what if they're actually costing you money? Take a good hard look at your high-maintenance, low-profit customers and evaluate whether you'd be better off without them in 2011.

3. Paper or spreadsheet-based bookkeeping systems. Seriously, are you still operating as if it's the 19th or 20th century? If so, it's time to catch up with the rest of us and use one of the many, easy-to-use, affordable bookkeeping software programs or cloud-based bookkeeping services.

4. Clunky contact management. Still using a spreadsheet, word processing program, your e-mail contacts list or even your mobile phone to keep track of your important contacts? Those are difficult to use, easy to lose and time consuming (ever try to create a quick mailing list from your mobile phone contacts?). Once again, a number of affordable, easy sales management programs or Internet-based services are available.

5. Business cards. Not yours -- you'll need those. But, if you're like me, you've got cards you've been gathering for years at networking events, conferences and trade shows. Flip through them, toss most of them and get the rest entered into a contact management system. (Try an electronic card reader to help enter the names, or hire someone -- America needs jobs, remember?)

6. Outdated software. I still have the original box of Netscape Navigator (one of the very first Web browsers) I bought, but that's a historical artifact. Most of us have boxes or disks of outdated software. When we moved, we had been boxes with software with old floppy disks. Tossed!

7. Old client, financial and tax records. OK, you're not going to really toss these important records, you're going to archive them. Move them out of your day-to-day workspace and put them somewhere secure where you can get them only in the event you ever need them.

8. Aged or aging marketing materials. Here's the rule: If you no longer make the product or sell the service, you no longer need the brochure. Even if you overprinted for a product you still sell, unless there's a realistic plan to use these materials in the next year, recycle.

9. Excess, unsaleable inventory. Yes, it cost you money to make, so it's hard to toss. But it's costing you money to store. In addition to any warehouse, utilities, insurance, and personnel costs, you may be liable for taxes on this inventory. Find a way to sell it cheap (eBay?) or donate it to a good cause.

10. Negative thinking. Sure, 2010 was a challenging year. But we entrepreneurs are, by our very nature, optimists. A new year gives us new opportunities, and we need a positive attitude to take advantage of those opportunities. So the most important thing to leave behind as the new year approaches is pessimism.

Let's start the new year with a fresh outlook and a clean desk.

Rhonda Abrams is the president of The Planning Shop, publisher of books for entrepreneurs. Her newest is "Successful Marketing: Secrets & Strategies."

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Article Source :http://www.chillicothegazette.com/article/20101226/NEWS01/12260310

Business Cards: Effective in Marketing your Business Brand

Many small businesses sense that only big companies need to think about brand names.But branding is as important to small businesses as it is to multinational businesses. Your brand basically says a lot about you and your business, and what products and services you offer.With a strong brand, you can easily set your business apart from the competition and place the right foundation for the growth of your business.

Your brand is actually more than your logo or your business name.It is your identity that tells everyone who you are, what you do, and can you offer to people.A good brand establishes your importance and credibility with your potential customers.

There are many ways to create a strong brand for your business. The easiest and most cost effective of them are the business cards. These humble cards can effectively give you the identity that you want for your business. Your brand will tell everyone personality of your business and your business card will convey your current brand. But let me ask you, when is the last time you printed or updated your business card? Maybe when your business is just starting out? Well, now is the time to update your cards. But before you print your new cards, you need to assess it to make sure it still embodies your brand.

Hopefully, you have a good brand that doesn’t need to be updated a lot. But, if you add new products or services to your business, you need to change your business card to reflect your new brand. Ideally, people will look at your card three times: when they have received it, before they place it their pocket, and when they are deciding if they will keep or throw away your card.On those three occasions, your business card has to make an impression. Each time the person looks at your card, he should feel impressed and interested. He should see the same brand that will encourage him to contact you at once.

To ensure your business card markets your brand effectively, follow the following pointers:

Print your card in color. Forget about black and white cards. Today, color printing is the trend if you really want to stand out.A little money will not matter if what you get is increased sales and profit.There are many printing options today such as embossing and die cutting, which will truly make your business card look interesting.

>Hire a professional designer. An expert designer has the knowledge and skill in creating business card templates that will market your brand effectively. If you don’t know a designer, you can one in printing companies.

Coat one side of your business card. A coated card will help make your card strong and durable. It won’t get creased easily keeping your card look professional and credible. Just coat one side to allow the other side to be written with notes. You can coat the front to allow writing at the back or the back if your card stock has a good texture that showcases your font well.

Make use of the back part.You can use the back of your card to print other information such as emergency phone numbers, a calendar or a list of your top products or services. The valuable information you provided will encourage people to keep your card.

>More tips and information’s on how to make cheap but winning business cards can be found at online printing business cards.

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5 Key Future of Ecommerce

The growth witnessed by the online market is far greater than the growth in traditional retail market.We are shopping online as never before.The economy in general is also showing signs of recovery.Growing competition will be one of the main factors to consider.Ecommerce is fast becoming the key to long term growth and sustainability of a business.As more retailers venture online for the first time with great Ecommerce design, the competition set to increase further,this indication is showing very heavily in London especially.

1. M-commerce

Mobile commerce will witness one of the highest growths in the coming year.Web design companies in London have predicted that the launch of innovative tools and third party applications will provide consumers with an even greater choice and features.The number of mobile internet users will continue to grow exponentially.Use of hand-held and mobile devices for shopping will continue to increase.Major brands will invest heavily to offer new and improved services over mobile platform.

2. Social commerce

Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.Social networking will be integrated further into e-commerce. Research into consumer behavior patterns in 2009 has already shown the positive impact of peer reviews on purchase decision of customers. Peer reviews, ratings and other forms of user generated content will continue to influence conversions. Ecommerce websites will take steps to integrate social networking with customers shopping experience.The use of social networking tools such as tweet this' or 'post link to Face book has been widespread in 2009 and will be further improved in the coming year.User-generated content will play an increasingly important role in e-commerce.Brands will work on integrating social media into the online shopping experience as a tool to increase customer loyalty.

3. Videos and Streaming Media

2010 will continue to see an increase in the use of video.Video commerce will be integrated further into the online shopping experience.Customer expectations will increase and brands will respond accordingly.Internet TV as well as use of general multimedia content will continue to grow rapidly. The use of interactive videos to promote product as well as offer general information will offer an engaging online experience to users.Advertisement at the start of most you tube videos has seen to become very lucrative in the advertising world with hundreds of thousand or even millions tuning in.

4. Personalization

Personalized services will remain popular. Due to the ever increasing role of e-commerce in the day to day lives of consumers, businesses will focus on delivering personalized service to customers.Websites will offer a more personalized user experience to shoppers.Web design London predict that websites and portals will deliver tailored content and options to customers in order to offer a more enriching and faster shopping experience.

5. Increased online presence for small business

2010 will see a rapid increase in online presence of SME's and small businesses.The last couple of years have clearly shown that businesses with a strong online presence in their market have continued to do well in spite of volatile economic conditions.An increasing number of smaller businesses will invest time and effort to build a strong online profile on search engines and social media networks.

Web design companies in London will always advise you to do the right thing by your new ecommerce web design.Ecommerce design London always has top companies such as a dream creation that would give a-z consultation before starting your project.

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Boost Your Audience with Digital marketing

Online marketing is a way to reach the exact customers easily in the buying cycle. It’s a form of B2B marketing which offers a variety of choices through digital marketing. The buyer must be given the right information for the desired product that they wish to consume. This can be done only through the right practice of online marketing and its various technologies. For any B2B marketing, it is important to know the core values of the end customer.

Many people have this perception in mind that Online marketing is fit only for those whose target audience is the end consumers, that is, digital marketing works only for consumer marketing, but the reality is that B2B buyers are also consumers or are targeting towards the end consumer at large. All the people have the same needs and wants. Therefore online or digital marketing is a great opportunity for business to business marketing.

In the online marketing discipline, there are various channels of marketing, example: Social Media marketing, it is a way to promote the product on various social networks, where the target audience prevails the most. Some of the common examples of SMM are Face book and Twitter. Here, the traffic is in abundance. There are various tools available to promote through SMM, these help in scaling up your marketing efforts.

Online marketing is a part of digital marketing and is now days becoming the best tool of digital marketing. Television, Radio and mobile are some other forms of digital marketing tool. The effectiveness of TV is very accurate but because of the cost incurred in this form of promotion, it becomes very difficult for everyone to use this as a marketing tool. Similar is the case with Radio, it has now become a very expensive medium because of increasing completion and increasing radio channels.
Mobile marketing is much more cost- effective as compared to the other two forms of digital marketing. Digital Marketing is simple the promotion of products and services using various mediums to reach the final consumers on timely, with relevant information passed, giving a personal touch, in order to relate with them and one of the most and cost-effective process.

The impact on online marketing has given digital marketing a new list of promotion on the internet circuit. The new fields of digital marketing for the internet now include sms, mms, display banner ads etc. Previously it was seen as a standalone service, but now with the advent of internet, it is slowly moving towards the area of direct marketing only as it elicits a reaction instantly. It can be called as a traditional method of promotion because of the personal and instant response timing. It is a medium where the same response is being generated, like it was done in direct marketing, but engaging the audience in a digital fashion.

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Benefits of Ecommerce

Ecommerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network.To be specific ecommerce would be buying and selling of goods and services and transfer of funds through digital communications. Nielsen a well known researcher has published new statistics on the overall online shopping trends - Over 875 Million Consumers Have Shopped Online - the Number of Internet Shoppers Up 40% in Two Years. The market of buying online is to soar in the next 5 years.

The benefits of Ecommerce:

a. Ecommerce allows people to carry out businesses without the barriers of time or distance.One can log on to the Internet at any point of time, be it day or night and purchase or sell anything one desires at a single click of the mouse.

b. The direct cost-of-sale for an order taken from a web site is lower than through traditional means (retail, paper based), as there is no human interaction during the on-line electronic purchase order process. Also, electronic selling virtually eliminates processing errors, as well as being faster and more convenient for the visitor.

c. Web design Companies describe how ecommerce is ideal for niche products.Customers for such products are usually few. But in the vast market place i.e. the Internet, even niche products could generate viable volumes.

d. Another important benefit of Ecommerce is that it is the cheapest means of doing business.

e. From the buyer's perspective also ecommerce offers a lot of tangible advantages.

1. Reduction in buyer's sorting out time.
2. Better buyer decisions
3. Less time is spent in resolving invoice and order discrepancies.
4. Increased opportunities for buying alternative products.

The strategic benefit of making a business "ecommerce enabled" is that it helps reduce the delivery time, labour cost and the cost incurred in the following areas:

1. Document preparation
2. Error detection and correction
3. Reconciliation
4. Mail preparation
5. Telephone calling
6. Data entry
7. Overtime
8. Supervision expenses

Web design Companies always describe the ecommerce sector as the frontier in generating revenue quick.It quick, it's fast and easy.Ecommerce design is very important in London hence when looking through web design companies you should pick the best Ecommerce design london company has been rated as one UK's premier Ecommerce design specialists.

Web design companies will always advise you to do the right thing by your ecommerce shop.Ecommerce design London always has top companies such as www.adreamcreation.com that would give you a-z consultation before starting your project.

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Flash Website Optimizing Methods


This article contains excerpts from Search Engine Optimization for Flash, which dispels the myth that SWF-based websites won't show up in a web search by demonstrating exactly what you can do to make your site fully searchable. You'll learn best practices for using HTML, CSS, and JavaScript-as well as SWF Object-for building sites with SWF content that will stand tall in search rankings.

Flash SEO Myths

Although they may be legitimate, most of the reasons people don't like Flash are based on outdated myths regarding the technology's SEO capabilities. In this section, we'll look at some of the most prominent myths that create haters out of otherwise normal human folk.

Myth 1: Flash Content Is Bad for SEO


The first myth is that Flash and SEO don't mix. In other words, some people believe that to have an SEO site, you must eliminate most, if not all, Flash content. This is simply not true. Flash content, when used effectively, can work great with SEO. Other media elements, such as images, audio, and video (including video in Flash Player), are searchable based on the HTML content that surrounds them.

Myth 2: Flash Content Isn't Searchable

Another myth about Flash content is that search engines can't search through it to index the information within SWF files. For a long time, this myth was true. Though static text and links in SWF files could be indexed, this was only because Flash added that information to the HTML containing the SWF upon publishing.

Optimization Methods:


1. Creating optimized content in Flash


Now that you have some experience creating optimized HTML content, take a look at some techniques to make your SWF content more visible to search engines. This chapter discusses SEO mainly from the Flash development perspective, focusing on what you need to do for optimization when creating SWF applications.


2. SEO Flash programming

SEO Flash programming method implies the use of the primary content, DIV with search-engine-accessible and the JavaScript swf object function to find out whether the browser can view flash. Flash content is considered to be heavy on its interactive elements that are why search engine spiders pick up the primary content which implies text, links, headings etc. In case you have the appropriate Flash player version installed the JavaScript will manipulate the DOM (document object model) in order to replace the primary content with flash movies. Moreover, search engines are able to read text and links of the flash files according to the innovative algorithm announced by Google and Adobe in 2008 which enables flash textual content indexing. Thus you will present your interactive visual data successfully not damaging search engines which are dependent on the textual content.

3. Creating HTML pages


If your website is constructed only with Flash it may possess poor organization of content, unique page titles and internal links. In this case you can create separate HTML pages with Flash player installed on them to represent your every flash page so the visitors will see your website flash content and the search engines will be able to spider your web pages.

4. Flash SEO Original Methods


Flash has had built-in tools for SEO ever since Flash MX 2004 was released. Over the years, these features have received some improvements, but they aren't complete SEO powerhouses yet. In this section, we'll talk about each method, and their advantages and disadvantages.

5. Input metadata


This is a very important approach, although it is often underestimated and misunderstood. Although metadata is not as important to search engines as it used to be, Flash development tools allow easily to add metadata to your movies, so there is no excuse to leave the metadata fields empty.


6. Sitemaps


Sometimes your web pages can get lost in the mix because there aren't many links to them, because they're new pages, or because of the content contained within the pages (i.e., dynamic content, SWF content, Ajax, or other media). Search engines can find out about these pages through a sitemap, a file containing information about pages on your site that you want search engines to index. Sitemap files can be in XML or plain-text format, and they require a special syntax to work properly.

Prepare Your Website for Christmas

When Christmas comes people decorate trees, their houses and their shops.they bake cookies,address cards to send, everyone is usually happy with smiles all around.The festive spirit can be discerned all over. Christmas is the time when so much positive has to be said and shared. In the mean time how can we forget about hustle and bustle of shopping? This is the right time to gain currency out of your business and to seek most valuable customer attention.This Christmas why not try out the on-line world to sell your product.

Retailers spend millions of dollars decorating their stores for the Christmas season to draw the crowd,online it shouldn't be treated any differently.Whether you are selling beauty products, hotel rooms or pharmaceuticals there will be a Christmassy way to market your product.There are many benefits to have a website to sell your products online.It is a mean to access global market.Having a website allows you to target specific demographics.You can even target specific income levels, education levels and occupation.You can also do this in traditional marketing, but it's not as easy and is often a guessing game.

The Internet can significantly reduce your offline media advertising expenditure.Having a specific website can benefit YOUR business as it allows you to focus on the advertising of business entirely on people who are actively engaged in looking for your particular products or services.The World Wide Web can put your business in front of THOUSANDS of PEOPLE in a month around the world.

Is your business taking advantage of this opportunity? The Internet can quickly bring your business to consumers and company buyers around the world who are keen to purchase from your business and not your competitors.No more sending out expensive brochures, which takes time and costs a lot of money.With a website designed particularly for according to your need it is far less costly and it can be done in a fraction of time.Website built and promoted correctly can adapt faster in an increasingly competitive world.

As I said earlier there is a Christmassy way to sell through the website.Christmas appeal is must in website design.If the look has WOW impact then it would drag more and more customers.We help in making a user-friendly and attractive website, which makes conducting Christmas transactions enjoyable for your customers, make holiday shopping easier and your bottom line healthier when you have a website ready for business.

A Web site communicates positive values to your membership.It tells that you care enough to communicate with your customers as per their convenience.It also shows that you want to hear from them and want them to be full participants in your ministry.Christmas is the prime shopping time of the year, which means more web surfers looking for products and services.You typically gain more website traffic at Christmas by fascinating website design there by, converting surfers to your product buyers.Conveying the mood of the season in a classy way can extract utmost benefits for your business this season. Though, having a website is the cheapest and optimal way to generate more revenue.

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What Type of Website Makes Your Website A Success?

Graphically well presented web design is the key on how the world perceives you.Are you credible or not? Appearance is everything in today's world.Reliability as well as trust worthiness can also be seen in a well presented web site.In this era of business without professionalism you will not succeed in the field.this means professional websites are the key.You can never expect your business to flourish if your exterior is untidy.

When looking at the importance of appearance, even when a sales person is trying to flog you something they are always well presented.They need to look professional and trustworthy.People need to know that they can hand over cash without fearing of being fleeced.If a scruffy individual tried to flog you something than your wallets will be staying put in your pockets regardless how good the product is.There is always a trust issue that makes you worry about going ahead.Your website is the same.

Your website is your sales person.You need to completely groom it until you are satisfied that it will get you the sales.Not only should it look pretty but also have substance.This means everything needs to be very clearly outlined for the customer.Web design companies always use the rule that content is king.This means that everything you write should be precise and concise.You wouldn't need to write a thesis on anything.Most customers would not read everything but small volumes they may take a brief look.This is where the substance comes in.

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Since your website is your back bone you cannot afford to just give it away to an inexperienced designer.This will only result in something quite unimaginable for the business. Professional Websites are the key to laying down the foundation of your business.

To put it absolute simply when you visit a web site and it seems truly poor on quality, subliminally you reject the website and you would move on to something better appearing that looks more trust worthy.The same thing happens when you hire an inexperienced designer.You may think your saving couple of hundred pounds but in the long run the damage that the site has done to you would be catastrophic.

Where professional websites are concerned they give your business that trustworthiness that you require when dealing with customers.To achieve this level of professionalism you need to hire a company or even a very experienced designer.That way you won't go wrong in starting your business.

Now that you understand how important it is to have a very well presented website you can now think of whom to hire to design it.In order to see your business flourish you can't be afraid to spend a few extra pounds to get the right website.

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